What is the biggest motivator for humans?

According to Maslow’s hierarchy of needs, a theory of human motivation, achieving one’s full potential is the biggest motivator for individuals.

This hierarchy consists of five levels of human needs. The first four levels are often referred to as deficiency needs ( D-needs ), and the top-level is known as growth or being needs ( B-needs ).

An important point to note here is that lower-level needs in the hierarchy must be satisfied before individuals can attend to needs higher up. Therefore, until and unless you have psychological and safety needs fulfilled, you cannot get motivated by belongingness, esteem needs or self-actualization. Anyways, a person can be multi-motivated i.e. simultaneously motivated by multiple needs.

Further, money is not mentioned here as a direct motivator. According to the Maslow- money is a good motivator only as long as the person has deficiency needs . However, once he/she enters the top level in the growth or being needs, then other factors like the feeling of accomplishment or self-acutualization play more significant role.